Royals Have a New Slogan for 2014

KANSAS CITY -- "Be Royal" is this year's advertising tagline, which was announced by the Kansas City club on Monday.

The "Be Royal" campaign will be used on TV and radio ads, outdoor billboards, newspaper ads, online banners and social media.

Last year's slogan was "Come to Play."

"Last season, the Royals came to play," said Michael Bucek, Royals vice president-marketing and business development. "Our ballclub was exciting and played meaningful games until the end of the season and our fans responded with energy and passion. As a team and a community, we proved to ourselves that we have what it takes to live up to the name on the front of our jerseys."
The campaign was developed in association with Kansas City-based ad agency Walz Tetick.

So this is the new slogan eh? Be Royal. Normally I would complain about anything the Royals due because they have never made the playoffs my entire life and are the most pathetic franchise in sports, but this time I have to say they did good. "Be Royal" is a total rip of the biggest song of 2013 and I am completely alright with it.  Lorde is saying that her and the rest of the jabronis of the world will never be Royals. Well bitch, our front office just faced you because we are already Royals. That's our name. Who cares if we suck every year. We're the god damn Kansas City Royals.

All in all I think its a pretty solid slogan and we easily have the best billboard game in the MLB....

-PC