February 12
Bloomberg News
Putting Barbie in Sports Illustrated’s annual swimsuit issue is Mattel Inc.’s latest attempt to generate conversation about the 11.5-inch icon and reverse falling Barbie brand sales.
Mattel said yesterday that Barbie, 54, will join the ranks of Tyra Banks, Christie Brinkley and Rachel Hunter in the magazine’s 50th anniversary swimsuit issue, which goes on sale Feb. 18. Barbie will appear in a version of the black-and-white bathing suit she wore on her 1959 debut, the company said. The Time Inc. magazine and toymaker also rolled out an advertising campaign with the tagline “unapologetic.”
Within hours of the announcement, a debate was raging on the Web and television. While some saw no controversy, others said the swimsuit issue demeans women and Barbie’s unrealistic proportions send an unhealthy message to young girls.
Well this is a little strange... The last thing a want to see when I am doing my annual "research" on the Sports Illustrated swimsuit issue is a little plastic doll. I don't care what kind of message it is sending to little girls or any shit like that. I am just mad that it is taking up a page where some fiery little skank could be showing off her tits.
-PC
Putting Barbie in Sports Illustrated’s annual swimsuit issue is Mattel Inc.’s latest attempt to generate conversation about the 11.5-inch icon and reverse falling Barbie brand sales.
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